SEO vs AEO : The Future of Search in 2025

SEO – SEO stands for Search Engine Optimization that helps websites to rank higher in the Search Engines with the help of quality content, specific keywords and relevant backlinks. It generates traffic to the website organically if the website ranks good in SERP ranking. AEO – AEO stands for the Answer Engine Optimization that gives direct answers to the search questions instead of just links. This is AI driven search model and voice assistants like Siri, Alexa, Google Assistant. This increases visibility in voice search and featured snippets. With SEO & AEO, you can get the upper hand in the tradition search result and AI-based results, making your content more searchable, engaging and future-ready! Let’s see some factors which distinguishes SEO and AEO. Keywords – SEO mainly focuses on Broad match keywords. AEO focuses on specific, question focused keywords, anything that is giving the suitable answers to users search query. Focus – SEO aim...