Why Are Internal and External Links Important for SEO?

Internal vs External Links Internal links are hyperlinks that direct the reader to a target page on your website, whereas an external link is a hyperlink that directs the reader to a reputable page on a different website. External links may seem counter intuitive — after all, you don't want customers clicking on links that direct them away from your site. However, linking to trustworthy material (from authority sites, not sites perceived as spam-like) helps you also appear to be an authority and can help Google figure out what your content is about for SEO purposes. It's important to keep in mind that other sites for different companies can provide external links to your website in their own content as well. For instance, if you publish a blog post with useful content, another company may link back to that URL as a source for their own blog. These types of links to your site are key, as they boost your search engine rankings in Google's search algorithm. Benefits of Interna...