How to Measure SEO Success
Accurately measuring the success of an SEO campaign depends on your business type and objectives. So, there are 3 key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness. - Rankings - Traffic - Conversions These 3 factors can also provide you with provable data to improve your campaign over time. Rankings Keyword rankings are the most usual KPI, especially when research shows that websites listed on the 1st page of Google get up to 92 percent of traffic. Tracking keyword rankings over time gives you the ability to design your SEO strategy around the keywords that needed the most attention and offers the most benefit. For example, let’s say you’re tracking 20 keywords, and five of these are on the first page of Google. You know that in order to take these five keywords on the first page , you will have to invest more optimization efforts for them. On the other part, you can discover that these keywords are just too competitive, and ba