Harish Mandokar - Digital Marketing Expert

  SEO – SEO stands for Search Engine Optimization that helps websites to rank higher in the Search Engines with the help of quality content, specific keywords and relevant backlinks. It generates traffic to the website organically if the website ranks good in SERP ranking.  AEO – AEO stands for the Answer Engine Optimization that gives direct answers to the search questions instead of just links. This is AI driven search model and voice assistants like Siri, Alexa, Google Assistant. This increases visibility in voice search and featured snippets.  With SEO & AEO, you can get the upper hand in the tradition search result and AI-based results, making your content more searchable, engaging and future-ready!  Let’s see some factors which distinguishes SEO and AEO.  Keywords – SEO mainly focuses on Broad match keywords. AEO focuses on specific, question focused keywords, anything that is giving the suitable answers to users search query.  Focus – SEO aim...

  As we step into 2025, the landscape of search engine optimization (SEO) continues to evolve at a rapid pace. Staying ahead of these changes is crucial for businesses and marketers aiming to maintain a competitive edge. Here are the top SEO trends that are expected to shape the digital world in 2025. 1. AI-Powered Search Algorithms Artificial Intelligence (AI) is playing a more significant role in search algorithms. Google's AI algorithm, BERT, and its successors have made it clear that understanding natural language and user intent is paramount. In 2025, optimizing content for AI-driven algorithms involves creating more contextually relevant and high-quality content. 2. Voice Search Optimization With the proliferation of smart devices, voice search is becoming more prevalent. By 2025, it is expected that a significant portion of searches will be voice-activated. Optimizing for voice search means focusing on natural language queries, long-tail keywords, and ensuring your website i...

In the evolving digital landscape, zero-click searches have emerged as a game-changing trend in the world of search engine optimization (SEO) . These searches occur when users find direct answers to their queries on the search engine results page (SERP) itself, eliminating the need to click through to a website. Powered primarily by featured snippets , these concise and highly relevant answers, often displayed at the top of Google’s results, occupy what is known as "position zero." As user behavior shifts toward convenience, businesses and marketers face the challenge of adapting their strategies to maintain visibility and authority. While zero-click searches may reduce website traffic, they offer an unparalleled opportunity to enhance brand exposure and establish expertise. This blog explores how you can capitalize on this growing trend, leveraging top SEO strategies and targeted keywords to stay competitive. Understanding Zero-Click Searches A zero-click search refers t...

Introduction In the constantly evolving field of search engine optimization (SEO), Google has placed increasing emphasis on content quality and trustworthiness. This focus is formalized through E-E-A-T — Experience, Expertise, Authority, and Trustworthiness — a framework that Google uses to evaluate the quality and reliability of content. Originally introduced as E-A-T, with the focus on Expertise, Authority, and Trustworthiness , Google updated the framework to include Experience in 2023, further refining its criteria for assessing content. In this blog, we’ll explore what E-E-A-T means, how each component contributes to a site's SEO, and how you can improve your site’s E-E-A-T to rank better in search engine results. Understanding E-E-A-T: A Breakdown 1. Experience Definition: Experience refers to the firsthand or real-world experience of the author or creator of the content. For instance, a travel blog by someone who has actually visited the places they’re discussing would sc...

  The purpose of on-page SEO tools is for making a technical analysis of your website. They assist you in identifying the most critical technical SEO issues on your web page. Search engines have guidelines for web pages, so these tools check each one and identify these issues. There are some technical issues in every webpage due to its web-based platform, hosting, and others. As per the standard guidelines, these issues have to be resolved in order to provide the best user experience as well as from an SEO point of view. Many SEO on-page checkers are available online to analyze your web page's performance. Some of them analyze the whole site, while others analyze individual pages. By analyzing each page, we will learn what needs to be improved. Therefore, it is always better to go with tools that provide individual web page analysis. In most cases, tools check the site at domain level, for instance only analyzing the home page. However, there can be issues with inner pages as well,...

  Making Blog Comments in SEO Per day? It is a difficult to say exactly how many blog comments you need in a day. It depends on your topic of search, relevance, observations & findings. Based on the topics & relevant keywords , you can search for the blogs on any desired platforms like blogspot, wordpress, medium, livejournal, doodlekit & others.  There are some good practices that you should follow while making comments on blogs. Always select the blog which is relevant to your topic or keyword. Before commenting, understand the topic, its content, engagement, people’s comment etc. Most importantly, you should be able to put your own thoughts about the blog that will keep other people & blog owner interested. Your comments will have the value when, someone keeps it engaging, asks their queries & fins some useful things from your reply. There are some common mistakes that you need to avoid while making the comments on blogs. Do not select irrelevant blogs...

  Connecting one site to another is called Cross-linking & it's same as exchanging the link with the principle that you link to me; I will link to you.  It's the same person who is responsible for cross-linking 2 or 3 sites. Cross-linking is basically categorized into 2 parts, i.e., 2-way link & 3-way link. This linking process generates authority of your website pages & encourage users to find the relevant content & access it according to their requirement. This will increase user engagement with our site & also this the valuable for search engine rankings. This is useful for pages indexing in search engines. Advantages of Cross-linking - Improve user engagement with your website - Improve site navigation - Improve keywords ranking - Improve site indexing  - Improve backlinks - Improve traffic

Internal vs External Links Internal links are hyperlinks that direct the reader to a target page on your website, whereas an external link is a hyperlink that directs the reader to a reputable page on a different website. External links may seem counter intuitive — after all, you don't want customers clicking on links that direct them away from your site. However, linking to trustworthy material (from authority sites, not sites perceived as spam-like) helps you also appear to be an authority and can help Google figure out what your content is about for SEO purposes. It's important to keep in mind that other sites for different companies can provide external links to your website in their own content as well. For instance, if you publish a blog post with useful content, another company may link back to that URL as a source for their own blog. These types of links to your site are key, as they boost your search engine rankings in Google's search algorithm. Benefits of Interna...

  SEO Ranking Factors 1. Site Security Sites with HTTPS encryption have SSL certificates that create a secure connection between a website and its users. It adds an extra layer of security that protects information exchanged between users and the site. Search engines want to drive users to the most trustworthy sites, and HTTPS encryption shows them that a site is secure. If your website URL begins with HTTP, not HTTPS, your site is not secure, and you should add an SSL certificate. 2. Crawlability Search engines can’t rank a site if they can’t find it. That’s why site crawlability is such an important SEO ranking factor. Crawlability allows search engines to scan a website and review its content, so they can determine what the page is about and how it should rank. If you want Google to rank your site, allow search engines to crawl your site properly. Submit a sitemap to the top search engines. Check your index status in Google Search Console to review the number of p...

Accurately measuring the success of an SEO campaign depends on your business type and objectives. So, there are 3 key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness. - Rankings - Traffic - Conversions These 3 factors can also provide you with provable data to improve your campaign over time. Rankings Keyword rankings are the most usual KPI, especially when research shows that websites listed on the 1st page of Google get up to 92 percent of traffic. Tracking keyword rankings over time gives you the ability to design your SEO strategy around the keywords that needed the most attention and offers the most benefit. For example, let’s say you’re tracking 20 keywords, and five of these are on the first page of Google. You know that in order to take these five keywords on the first page , you will have to invest more optimization efforts for them. On the other part, you can discover that these keywords are just too competitive, and ba...

A keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when a search is done, it will come up with the best possible match. SEO, or search engine optimizatio n, is a process by which websites become more appealing to search engines. By targeting certain keywords through different search engine marketing techniques, site owners can improve their chances of showing up as a result for a search. If you have been struggling with your web traffic recently, it may be because you haven’t fully employed SEO to the best of your abilities. Nowadays, the battle to get to the top of Google, Yahoo!, Bing and the like has become quite a challenge, so you need all the help that you can get. Proper keywords research is required to get the website in search engine rankings . The keywords are used by search engines to popu...

"Videos help in conveying your message easily there by increasing your sales, improving your reputation and also increasing website traffic!" What is Video Submission in SEO Video submission is one of the powerful techniques of off page Search Engine Optimization (SEO). It is strong process of link building. We can also called it as video sharing . Video is the format of file. Most of the videos are in the format of .MP4, .MKV, .FLV, .AVI, .WMV etc. MP4 file format is most common video file that is used for submission as link building. Video sharing or submission offers the way to promote your business in the form of video. I think, you know that video file attracts more people than any other formats such as image, PPT, document, PDF, image, info graphics etc. This technique is new. The method of Video submission is used to promote business so that more & more people will aware about business. In this technique, whole details of business services & products are descr...

Earning links back to your website has become one of the most important aspects of SEO, so it’s no surprise that websites will do anything to “earn” these almighty links. Whether it be utilizing black hat SEO tactics, overtaking the comment section of an article, or going crazy with the guest posting, more and more content is starting to look blue. So what happens when you visit a forum? Will including a link back to your website really make a difference in terms of SEO when you’re dealing with a forum? Will a Forum Link Help Your SEO Efforts? For those who are unfamiliar, a forum is essentially a website or a section of a website where visitors can post questions and then receive answers from those visiting the forum. Most websites will break up the forum into different topics so that it’s easier to navigate, and in many cases a moderator will review the comments before they go live. When it comes to links, some moderators allow them, others don’t allow them, and most will only allow ...

What is Directory submission? Add caption Directory submission is defined as the practice of submitting your website URL and its details on the web in a directory under a particular category. This is a way which helps you to improve your link building. Directory Submission is an off page factor which helps to optimize your webpage. In these directories, your own website is submitted to another website. There are different categories under which you can submit your website. For example, if you have a site related to Health, then you will submit your site under Health category which will help you to get backlinks from them. It very interestingly build links in one way. These directories are somewhat similar to the phone directories which has a list of websites in each category.  There are three types of Directory Submissions: Paid or Featured Web Listing: In this, the owner of Directories site will charge for Submission and your link will be approved in some moment or within 24 hou...

Social Bookmarking List 2020 Everybody seo experts know the significance of the link building to rank your website in Google and other search engines. I will discuss about free social bookmarking sites that’s seo link building process and what’s the drawback and advantages of this. You may bring more visitors; it permits you to generate high-quality traffic. Bookmark your website on the best bookmarking website if the site is relevant you may get benefits. Why Include Free Social Bookmarking in SEO? Free Social Bookmarking site has link juice if your website is added here it will transfer link juice and aid in rank, according. No-follow Social Bookmarking sites as Google desire backlink that is natural. It is my experience, I thought, rank depends on the backlink, but I was wrong and began to develop backlinks after a while Google banned the website. Xmarks is now dead, so in lack, you should try these Xmarks Alternatives… Following is a list of High-quality Soci...