Harish Mandokar - Digital Marketing Expert

  SEO – SEO stands for Search Engine Optimization that helps websites to rank higher in the Search Engines with the help of quality content, specific keywords and relevant backlinks. It generates traffic to the website organically if the website ranks good in SERP ranking.  AEO – AEO stands for the Answer Engine Optimization that gives direct answers to the search questions instead of just links. This is AI driven search model and voice assistants like Siri, Alexa, Google Assistant. This increases visibility in voice search and featured snippets.  With SEO & AEO, you can get the upper hand in the tradition search result and AI-based results, making your content more searchable, engaging and future-ready!  Let’s see some factors which distinguishes SEO and AEO.  Keywords – SEO mainly focuses on Broad match keywords. AEO focuses on specific, question focused keywords, anything that is giving the suitable answers to users search query.  Focus – SEO aim...

  As we step into 2025, the landscape of search engine optimization (SEO) continues to evolve at a rapid pace. Staying ahead of these changes is crucial for businesses and marketers aiming to maintain a competitive edge. Here are the top SEO trends that are expected to shape the digital world in 2025. 1. AI-Powered Search Algorithms Artificial Intelligence (AI) is playing a more significant role in search algorithms. Google's AI algorithm, BERT, and its successors have made it clear that understanding natural language and user intent is paramount. In 2025, optimizing content for AI-driven algorithms involves creating more contextually relevant and high-quality content. 2. Voice Search Optimization With the proliferation of smart devices, voice search is becoming more prevalent. By 2025, it is expected that a significant portion of searches will be voice-activated. Optimizing for voice search means focusing on natural language queries, long-tail keywords, and ensuring your website i...

In the evolving digital landscape, zero-click searches have emerged as a game-changing trend in the world of search engine optimization (SEO) . These searches occur when users find direct answers to their queries on the search engine results page (SERP) itself, eliminating the need to click through to a website. Powered primarily by featured snippets , these concise and highly relevant answers, often displayed at the top of Google’s results, occupy what is known as "position zero." As user behavior shifts toward convenience, businesses and marketers face the challenge of adapting their strategies to maintain visibility and authority. While zero-click searches may reduce website traffic, they offer an unparalleled opportunity to enhance brand exposure and establish expertise. This blog explores how you can capitalize on this growing trend, leveraging top SEO strategies and targeted keywords to stay competitive. Understanding Zero-Click Searches A zero-click search refers t...

  Introduction Artificial Intelligence (AI) has evolved from a futuristic concept to an essential tool in various industries, including search engine optimization (SEO) . As search algorithms become increasingly sophisticated, AI offers marketers a chance to optimize online content more dynamically and effectively than ever before. AI in SEO enables enhanced data analysis, improves content personalization, and introduces new ways of understanding search intent and keyword relevance. This blog will explore how AI is reshaping SEO, covering AI-powered SEO tools , the role of AI in keyword research and content creation, and the impact of machine learning on search algorithms. 1. The Growing Role of AI in SEO In SEO, AI helps automate many time-consuming processes, allowing for faster analysis, more accurate keyword insights, and efficient content recommendations. - Why AI in SEO Matters AI assists in analyzing massive data sets and enables SEO professionals to uncover s...

What makes a website search engine friendly     Search Engine Optimization (SEO) is an on-going process that must be a priority in order to reach the top of search engine results, and to maintain those rankings. Proper design is the foundation for SEO efforts, but design alone cannot deliver the maximum results. Search engines (such as Google) send “robots” across the web to fetch “high quality” information for their users. These bots use links to discover new web pages and fresh content. A search engine friendly website makes it easy for them to do their job. It welcomes them, makes their exploration a breeze and then provides that high quality, useful information. A search engine-friendly website will have all (or most) of the following:   1)    Valid Coding HTML and CSS coding can be validated through the W3C. Valid coding will help to ensure that your pages will be accessible across a range of different internet browsers, screen sizes, devices, as well ...

What is Link Wheel To be exact, Link Wheel is only a SEO procedure which is utilized for getting higher positioning in SERPs. Be that as it may, this method of SEO stratagem has to a great extent stayed unexplored because of some explanation or the other. A Link Wheel or Wheel Link may likewise be depicted as a system of sites (web 2.0 locales) and online journals urged with one another and connecting them to your site, in this way helping your website to rank up in Google's first page. The fundamental idea of connection wheels rotates round making an example of connections that stream starting with one site then onto the next, in the end connecting to a focused on site requiring backing. Despite the fact that connection wheels are inalienably identified with Search Engine Optimization idea, they constantly transform into Social Media Marketing when web-based social networking locales are utilized to make the connection stream. Connection wheels, as per SEO masters, have...

What is Backlinks A backlink is simply a link from one website to another. Search engines like Google use backlink as a ranking signal because when one website links to another, it means they believe the content is noteworthy. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results (SEO). In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or website. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site. Some search engines, including Google will consider Web sites with more backlinks more relevant in search results pages . May also be written as two separate words, back link. In search engine optimization (SEO) terminology, a quality backlink is a backlink that links to your Web site using your keywords or keyword phrase , and also appears on a Web site that has t...

What Is Search Engine Optimization? Search Engine Optimization SEO Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the "organic search results". Traffic that comes via SEO is often referred to as "organic search traffic" to differentiate it from traffic that comes through paid search. Paid search is often referred to as search engine marketing (SEM) or pay-per-click (PPC). SEO means Search engine optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results. It is a great way to increase...