Harish Mandokar - Digital Marketing Expert

  A sitemap gives indication to Google that which pages within your website are important & needs to be indexed. Also sitemap gives useful information about the pages like, when the page last updated, how often it gets updated, what is its priority etc.  Now sitemap is of 2 types. xml sitemap & HTML sitemap. xml sitemap are often used by search engines crawlers to pick up the relevant data & index them in searching results. HTML sitemap are designed for users for navigation purpose within the website. xml sitemap helps to boost SEO. This gives clear ides about your website structure to all the search  engines. This is useful for a site having the multiple pages & gets updated on regular basis. You can decide the priority of your pages also. In webmaster portal, sitemap can be updated regularly, hence the newly added pages will be updated quickly. HTML sitemaps acts as the directory for the large websites. User can directly jump to their targeted pages without going t

  Connecting one site to another is called Cross-linking & it's same as exchanging the link with the principle that you link to me; I will link to you.  It's the same person who is responsible for cross-linking 2 or 3 sites. Cross-linking is basically categorized into 2 parts, i.e., 2-way link & 3-way link. This linking process generates authority of your website pages & encourage users to find the relevant content & access it according to their requirement. This will increase user engagement with our site & also this the valuable for search engine rankings. This is useful for pages indexing in search engines. Advantages of Cross-linking - Improve user engagement with your website - Improve site navigation - Improve keywords ranking - Improve site indexing  - Improve backlinks - Improve traffic

Internal vs External Links Internal links are hyperlinks that direct the reader to a target page on your website, whereas an external link is a hyperlink that directs the reader to a reputable page on a different website. External links may seem counter intuitive — after all, you don't want customers clicking on links that direct them away from your site. However, linking to trustworthy material (from authority sites, not sites perceived as spam-like) helps you also appear to be an authority and can help Google figure out what your content is about for SEO purposes. It's important to keep in mind that other sites for different companies can provide external links to your website in their own content as well. For instance, if you publish a blog post with useful content, another company may link back to that URL as a source for their own blog. These types of links to your site are key, as they boost your search engine rankings in Google's search algorithm. Benefits of Interna

  SEO Ranking Factors 1. Site Security Sites with HTTPS encryption have SSL certificates that create a secure connection between a website and its users. It adds an extra layer of security that protects information exchanged between users and the site. Search engines want to drive users to the most trustworthy sites, and HTTPS encryption shows them that a site is secure. If your website URL begins with HTTP, not HTTPS, your site is not secure, and you should add an SSL certificate. 2. Crawlability Search engines can’t rank a site if they can’t find it. That’s why site crawlability is such an important SEO ranking factor. Crawlability allows search engines to scan a website and review its content, so they can determine what the page is about and how it should rank. If you want Google to rank your site, allow search engines to crawl your site properly. Submit a sitemap to the top search engines. Check your index status in Google Search Console to review the number of pages Google has cra

Earning links back to your website has become one of the most important aspects of SEO, so it’s no surprise that websites will do anything to “earn” these almighty links. Whether it be utilizing black hat SEO tactics, overtaking the comment section of an article, or going crazy with the guest posting, more and more content is starting to look blue. So what happens when you visit a forum? Will including a link back to your website really make a difference in terms of SEO when you’re dealing with a forum? Will a Forum Link Help Your SEO Efforts? For those who are unfamiliar, a forum is essentially a website or a section of a website where visitors can post questions and then receive answers from those visiting the forum. Most websites will break up the forum into different topics so that it’s easier to navigate, and in many cases a moderator will review the comments before they go live. When it comes to links, some moderators allow them, others don’t allow them, and most will only allow

What is Directory submission? Add caption Directory submission is defined as the practice of submitting your website URL and its details on the web in a directory under a particular category. This is a way which helps you to improve your link building. Directory Submission is an off page factor which helps to optimize your webpage. In these directories, your own website is submitted to another website. There are different categories under which you can submit your website. For example, if you have a site related to Health, then you will submit your site under Health category which will help you to get backlinks from them. It very interestingly build links in one way. These directories are somewhat similar to the phone directories which has a list of websites in each category.  There are three types of Directory Submissions: Paid or Featured Web Listing: In this, the owner of Directories site will charge for Submission and your link will be approved in some moment or within 24 hours.

What is Article Submission in SEO Article Submission refers to an off-page SEO technique in which you write an article and publish it on the third-party website. It is a method by which you write articles that are related to your business and add them to the famous article submission directories. By this, you can generate a dofollow or nofollow backlink. The main purpose is to attract a huge number of visitors to your website with minimal time and money efforts. The main purpose behind article submission is to attract a large number of visitors (and links) to your website without incurring a great cost. Obviously, it is important to make sure that the articles you intend to submit are directly related or relevant to your business. There are various benefits of article submission including advertising, marketing and publicity of your business on the World Wide Web. Two of the main benefits are: Article submissions can enhance and improve the ranking of your onli

What is Link Wheel To be exact, Link Wheel is only a SEO procedure which is utilized for getting higher positioning in SERPs. Be that as it may, this method of SEO stratagem has to a great extent stayed unexplored because of some explanation or the other. A Link Wheel or Wheel Link may likewise be depicted as a system of sites (web 2.0 locales) and online journals urged with one another and connecting them to your site, in this way helping your website to rank up in Google's first page. The fundamental idea of connection wheels rotates round making an example of connections that stream starting with one site then onto the next, in the end connecting to a focused on site requiring backing. Despite the fact that connection wheels are inalienably identified with Search Engine Optimization idea, they constantly transform into Social Media Marketing when web-based social networking locales are utilized to make the connection stream. Connection wheels, as per SEO masters, have

Why are backlinks important? Backlinks are significant for Search Engines and clients the same. From a client's point of view, backlinks give an approach to individuals to discover different wellsprings of data on the equivalent or related subjects. For instance, if the customer is visiting a page about the " best advanced mobile phones " he may discover interfaces out to different transporters, PDA suppliers or client produced survey pages. Connections make a strong customer experience since they move the client straightforwardly to moreover alluring data if necessary. For Search Engines , backlinks help to decide the page's significance and worth (for example authority). Truly, the amount of backlinks was a pointer of a page's fame. Today, because of the way backlinks are assessed dependent on various industry-related positioning variables, it is less amount engaged and increasingly about the nature of destinations from which the connections are com

What Is Search Engine Optimization? Search Engine Optimization SEO Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the "organic search results". Traffic that comes via SEO is often referred to as "organic search traffic" to differentiate it from traffic that comes through paid search. Paid search is often referred to as search engine marketing (SEM) or pay-per-click (PPC). SEO means Search engine optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results. It is a great way to increase