Harish Mandokar - Digital Marketing Expert

  SEO Ranking Factors 1. Site Security Sites with HTTPS encryption have SSL certificates that create a secure connection between a website and its users. It adds an extra layer of security that protects information exchanged between users and the site. Search engines want to drive users to the most trustworthy sites, and HTTPS encryption shows them that a site is secure. If your website URL begins with HTTP, not HTTPS, your site is not secure, and you should add an SSL certificate. 2. Crawlability Search engines can’t rank a site if they can’t find it. That’s why site crawlability is such an important SEO ranking factor. Crawlability allows search engines to scan a website and review its content, so they can determine what the page is about and how it should rank. If you want Google to rank your site, allow search engines to crawl your site properly. Submit a sitemap to the top search engines. Check your index status in Google Search Console to review the number of pages Google has cra

Accurately measuring the success of an SEO campaign depends on your business type and objectives. So, there are 3 key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness. - Rankings - Traffic - Conversions These 3 factors can also provide you with provable data to improve your campaign over time. Rankings Keyword rankings are the most usual KPI, especially when research shows that websites listed on the 1st page of Google get up to 92 percent of traffic. Tracking keyword rankings over time gives you the ability to design your SEO strategy around the keywords that needed the most attention and offers the most benefit. For example, let’s say you’re tracking 20 keywords, and five of these are on the first page of Google. You know that in order to take these five keywords on the first page , you will have to invest more optimization efforts for them. On the other part, you can discover that these keywords are just too competitive, and ba