What Is E-E-A-T and Why Is It Important for SEO? - Harish Mandokar
Introduction In the constantly evolving field of search engine optimization (SEO), Google has placed increasing emphasis on content quality and trustworthiness. This focus is formalized through E-E-A-T — Experience, Expertise, Authority, and Trustworthiness — a framework that Google uses to evaluate the quality and reliability of content. Originally introduced as E-A-T, with the focus on Expertise, Authority, and Trustworthiness , Google updated the framework to include Experience in 2023, further refining its criteria for assessing content. In this blog, we’ll explore what E-E-A-T means, how each component contributes to a site's SEO, and how you can improve your site’s E-E-A-T to rank better in search engine results. Understanding E-E-A-T: A Breakdown 1. Experience Definition: Experience refers to the firsthand or real-world experience of the author or creator of the content. For instance, a travel blog by someone who has actually visited the places they’re discussing would sc...