Generative Engine Optimization (GEO): Getting Cited by AI
Introduction The world of search is evolving faster than ever before. With Google’s AI Overviews, ChatGPT-powered search, Perplexity AI, and other generative engines reshaping how people consume information, the rules of SEO are being rewritten. Instead of competing only for rankings on traditional search engine result pages (SERPs), brands now face a new challenge: How to get cited by AI-driven platforms that generate answers directly for users. This is where Generative Engine Optimization (GEO) comes in—a next-gen approach that focuses on optimizing content so that AI systems reference, cite, and amplify your brand in their answers. GEO is not just a buzzword; it’s the future of digital visibility. In this blog, we’ll dive deep into: What GEO is and why it matters How it differs from traditional SEO Practical strategies to get cited by AI Tools and frameworks for GEO Challenges and ethical considerations The future of AI-driven search 1. What is Generative ...