Harish Mandokar - Digital Marketing Expert

  SEO – SEO stands for Search Engine Optimization that helps websites to rank higher in the Search Engines with the help of quality content, specific keywords and relevant backlinks. It generates traffic to the website organically if the website ranks good in SERP ranking.  AEO – AEO stands for the Answer Engine Optimization that gives direct answers to the search questions instead of just links. This is AI driven search model and voice assistants like Siri, Alexa, Google Assistant. This increases visibility in voice search and featured snippets.  With SEO & AEO, you can get the upper hand in the tradition search result and AI-based results, making your content more searchable, engaging and future-ready!  Let’s see some factors which distinguishes SEO and AEO.  Keywords – SEO mainly focuses on Broad match keywords. AEO focuses on specific, question focused keywords, anything that is giving the suitable answers to users search query.  Focus – SEO aim...

  SEO Ranking Factors 1. Site Security Sites with HTTPS encryption have SSL certificates that create a secure connection between a website and its users. It adds an extra layer of security that protects information exchanged between users and the site. Search engines want to drive users to the most trustworthy sites, and HTTPS encryption shows them that a site is secure. If your website URL begins with HTTP, not HTTPS, your site is not secure, and you should add an SSL certificate. 2. Crawlability Search engines can’t rank a site if they can’t find it. That’s why site crawlability is such an important SEO ranking factor. Crawlability allows search engines to scan a website and review its content, so they can determine what the page is about and how it should rank. If you want Google to rank your site, allow search engines to crawl your site properly. Submit a sitemap to the top search engines. Check your index status in Google Search Console to review the number of p...

A keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when a search is done, it will come up with the best possible match. SEO, or search engine optimizatio n, is a process by which websites become more appealing to search engines. By targeting certain keywords through different search engine marketing techniques, site owners can improve their chances of showing up as a result for a search. If you have been struggling with your web traffic recently, it may be because you haven’t fully employed SEO to the best of your abilities. Nowadays, the battle to get to the top of Google, Yahoo!, Bing and the like has become quite a challenge, so you need all the help that you can get. Proper keywords research is required to get the website in search engine rankings . The keywords are used by search engines to popu...