What is Cross-linking in SEO?
Connecting one site to another is called Cross-linking & it's same as exchanging the link with the principle that you link to me; I will link to you.
It's the same person who is responsible for cross-linking 2 or 3 sites. Cross-linking is basically categorized into 2 parts, i.e., 2-way link & 3-way link.
This linking process generates authority of your website pages & encourage users to find the relevant content & access it according to their requirement. This will increase user engagement with our site & also this the valuable for search engine rankings. This is useful for pages indexing in search engines.
Advantages of Cross-linking
- Improve user engagement with your website
- Improve site navigation
- Improve keywords ranking
- Improve site indexing
- Improve backlinks
- Improve traffic
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