What is Backlinks in SEO - Harish Mandokar

What is Backlinks

A backlink is simply a link from one website to another. Search engines like Google use backlink as a ranking signal because when one website links to another, it means they believe the content is noteworthy. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results (SEO).

In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or website. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site. Some search engines, including Google will consider Web sites with more backlinks more relevant in search results pages. May also be written as two separate words, back link.

In search engine optimization (SEO) terminology, a quality backlink is a backlink that links to your Web site using your keywords or keyword phrase, and also appears on a Web site that has the same theme or similar content topic as your own Web site.

Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile.

The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. In an ideal world, that’s how backlinks are accumulated; unique content that other websites want to be associated with.

Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources.

A “backlink” is created when an external website links to yours. This why some people refer to them as “external backlinks” or “inbound links”.

Backlinks take place across the Internet when one website mentions another website and links to it. Also, referred to as “incoming links,” backlinks make their connection through external websites. These links from outside domains point to pages on your own domain. 

Whenever backlinks occur, it is like receiving a vote for a webpage. The more votes you get from the authoritative sites creates a positive effect on a site’s ranking and search visibility.