What makes a website search engine friendly - Harish Mandokar

What makes a website search engine friendly

 

Search engine friendly website

 

Search Engine Optimization (SEO) is an on-going process that must be a priority in order to reach the top of search engine results, and to maintain those rankings. Proper design is the foundation for SEO efforts, but design alone cannot deliver the maximum results.


Search engines (such as Google) send “robots” across the web to fetch “high quality” information for their users. These bots use links to discover new web pages and fresh content. A search engine friendly website makes it easy for them to do their job. It welcomes them, makes their exploration a breeze and then provides that high quality, useful information.

A search engine-friendly website will have all (or most) of the following:
 

1)    Valid Coding

HTML and CSS coding can be validated through the W3C. Valid coding will help to ensure that your pages will be accessible across a range of different internet browsers, screen sizes, devices, as well as for those with disabilities using screen readers. Valid coding will also help search engines to be able to accurately read the code and decipher the contents of your page.

2)    Effective and Accurate Page Titles

Each page on your website should have a title. The title has a strong influence on search engine results, and it will often be displayed on the search results page. Titles should accurately describe the contents of the page and should include keywords whenever possible.

3)    Headings

HTML includes specific tags for headings. Many websites create the same visual effect by using bold text and a larger font size. Although the look can be accomplished either way, using headings helps to show the search engines that a certain word or phrase has added emphasis. Heading tags should especially be used if keywords are in the heading text.

4)    General Content

Search engines love websites that provide original content. Websites with a lot of quality content are useful to visitors and for this reason search engines favour websites with content.

5)    Links

Because search engine spiders crawl through your pages from link to link, dead links can stall the process and can prevent all your pages from being indexed. Sites with dead links may also be penalized by search engines.
Links also provide search engines with information about the pages that are linked. The anchor text (the wording that is part of the link) is representative of the page that the link is pointing towards. For example, a link that says Quality Website Design is indicating that the page is about website design. Keywords should be used where appropriate in anchor text. Using a link like click here does nothing for your search engine rankings.

6)    Meta Tags

Meta tags are invisible to the viewer but are intended to provide information to the search engines. Although meta tags have much less influence on search engine rankings than they did several years ago, every website should still use meta tags.
The description meta tag is used by some search engines on the search results page to describe the website. Some search engines ignore the description tag, but because some still use it, every page should have a description. When you are writing a description for your pages, remember that it will determine how many people will click through to your site from the search engine results page. Descriptions should draw attention and create interest.

7)    Alt Tags

Every image can have an alt tag, which is text that appears when the mouse hovers over the image. Alt tags are important for several reasons: 1) users with slow connections will see the text before the image loads, 2) disabled users may rely on alt tags rather than being able to see the image, and 3) for search engine rankings. Every image should have an alt tag, and they should include keywords when possible.

8)    CSS-Based Design

CSS-based designs separate the content of the website from the design. Table-based designs combine the two. By separating the content and the design you can make it easier for search engine to find and index your content. CSS-based design involves less code and smaller file sizes, which helps the search engine spiders.
Another benefit of CSS is that it allows the designer to place more important content at the top of the code regardless of where that text appears on the screen. Text at the top of the code tends to carry more weight in searches and is also found faster by search engine spiders. Table-based design requires code to be in the same order of appearance on the screen.
By having a website designed with these points in mind, you will have a strong foundation for search engine optimization efforts. SEO is an ongoing process that includes link building and continued development of quality content.

9) Make your website crawl friendly

Your first goal is to make sure a “robot” can get to all the pages on your site. Crawl errors occur when a search engine bot tries to reach a page on your website but fails.

 

10) Optimize user experience.

Search engine don’t see what you see. You may see a website filled with bright colors, images and buttons. Search engines don’t. They analyze the code instead.
What a Search Engine Can Figure Out
•    Search engines can measure the time users spend on a website, bounce rate and the average number of pages visited.
•    By examining the source code, they can also differentiate between headlines and paragraphs.
•    They can tell which buttons are clickable and which pages on your site link to others.

11) Create SEO-friendly content

Google and Bing favor web content that’s unique, engaging, informative and well-organized.
 

12) Include an XML Sitemap

What is an XML Sitemap? In simple words, an XML Sitemap is a list of your site’s URLs that you submit to the search engines, requesting that they crawl and index the pages listed. You can indicate which URLs are important by including only “high quality content” pages and blog posts in your list. Don’t include unimportant pages, like your privacy policy, or pages in a password-protected area.
•    XML Sitemaps help search engines explore a website by providing a handy blueprint of it.
•    XML Sitemaps are not visible to visitors.
•    They aren’t required.

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