Harish Mandokar - Digital Marketing Expert

  SEO Ranking Factors 1. Site Security Sites with HTTPS encryption have SSL certificates that create a secure connection between a website and its users. It adds an extra layer of security that protects information exchanged between users and the site. Search engines want to drive users to the most trustworthy sites, and HTTPS encryption shows them that a site is secure. If your website URL begins with HTTP, not HTTPS, your site is not secure, and you should add an SSL certificate. 2. Crawlability Search engines can’t rank a site if they can’t find it. That’s why site crawlability is such an important SEO ranking factor. Crawlability allows search engines to scan a website and review its content, so they can determine what the page is about and how it should rank. If you want Google to rank your site, allow search engines to crawl your site properly. Submit a sitemap to the top search engines. Check your index status in Google Search Console to review the number of pages Google has cra

Accurately measuring the success of an SEO campaign depends on your business type and objectives. So, there are 3 key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness. - Rankings - Traffic - Conversions These 3 factors can also provide you with provable data to improve your campaign over time. Rankings Keyword rankings are the most usual KPI, especially when research shows that websites listed on the 1st page of Google get up to 92 percent of traffic. Tracking keyword rankings over time gives you the ability to design your SEO strategy around the keywords that needed the most attention and offers the most benefit. For example, let’s say you’re tracking 20 keywords, and five of these are on the first page of Google. You know that in order to take these five keywords on the first page , you will have to invest more optimization efforts for them. On the other part, you can discover that these keywords are just too competitive, and ba

A keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when a search is done, it will come up with the best possible match. SEO, or search engine optimizatio n, is a process by which websites become more appealing to search engines. By targeting certain keywords through different search engine marketing techniques, site owners can improve their chances of showing up as a result for a search. If you have been struggling with your web traffic recently, it may be because you haven’t fully employed SEO to the best of your abilities. Nowadays, the battle to get to the top of Google, Yahoo!, Bing and the like has become quite a challenge, so you need all the help that you can get. Proper keywords research is required to get the website in search engine rankings . The keywords are used by search engines to popu

What makes a website search engine friendly     Search Engine Optimization (SEO) is an on-going process that must be a priority in order to reach the top of search engine results, and to maintain those rankings. Proper design is the foundation for SEO efforts, but design alone cannot deliver the maximum results. Search engines (such as Google) send “robots” across the web to fetch “high quality” information for their users. These bots use links to discover new web pages and fresh content. A search engine friendly website makes it easy for them to do their job. It welcomes them, makes their exploration a breeze and then provides that high quality, useful information. A search engine-friendly website will have all (or most) of the following:   1)    Valid Coding HTML and CSS coding can be validated through the W3C. Valid coding will help to ensure that your pages will be accessible across a range of different internet browsers, screen sizes, devices, as well as for those with disabilitie

  What is Image Sharing? Image sharing method provides you a platform where you publish or upload your digital photo. Image sharing website is a service where you upload, manage or host your images publicly or privately. Basically off page techniques are used to promote your business, your brand, your website or your services in a different manner like Social bookmarking, image sharing, and blog submission, article submission and so on and get more traffic and quality backlinks, more clients for your website. Images are more effective as comparative text. Images give a great impact on users and it is the best way to tell about your brand and business on the Internet. Posting an image with an ALT tag is very useful for you. It tells about your image and it is very useful for Google to crawl your image. In alt tag, try to use the targeted keyword with relevant information. Image submission in SEO involves leaving images related to your website in different image sharing or submission sit

  About Quora Quora is always growing and gaining more authority. Google grabs the info and displays the answer with a small link. Bing showcases the link and information. So if you write a great answer and it gets upvoted, you're getting traffic to that post. Quora is the largest question and answer website on the internet. It has been around since 2009. Quora allows you to get answers from real experts or at least people in relevant industries. Unlike Google, Facebook or Twitter, it allows you to get more nuanced answers. Quora is a Q&A community that’s highly underrated and underused in my opinion. This platform is all about building your authority on a specific topic and building relationships by answering questions with people who share similar ideas and interests. As a small business owner, you need a well rounded inbound marketing strategy that encourages people to discover your product or service online. Quora can help you build your online reputation and guide prospect

    What Is Business Listing In SEO & why it is important in SEO The business listing is an online version of the Yellow Pages. Each business listing contains an index of companies listed alphabetically by industry. Individual entries are often linked to the corresponding company website. The Business Listing helps users to find more concentrated products or services for them. An entry in a business listing is important from the point of view of Search Engine Optimization; this makes the site much easier to find and create an additional backlink. Adding and validating your business to local business listing in SEO can help increase traffic to your site, attract more customers, reduce marketing costs and also help with efforts to optimize the engine. Local directories like Yelp.com, Yahoo Local Directory and Bing My Places are high-quality alternatives for making your name known to local customers who are looking for local businesses. Local business listings and citations play a vit

"Videos help in conveying your message easily there by increasing your sales, improving your reputation and also increasing website traffic!" What is Video Submission in SEO Video submission is one of the powerful techniques of off page Search Engine Optimization (SEO). It is strong process of link building. We can also called it as video sharing . Video is the format of file. Most of the videos are in the format of .MP4, .MKV, .FLV, .AVI, .WMV etc. MP4 file format is most common video file that is used for submission as link building. Video sharing or submission offers the way to promote your business in the form of video. I think, you know that video file attracts more people than any other formats such as image, PPT, document, PDF, image, info graphics etc. This technique is new. The method of Video submission is used to promote business so that more & more people will aware about business. In this technique, whole details of business services & products are descr

 What is Profile Creation in SEO What are profile creation sites? Profile creation sites are nothing but online websites that help businesses in creating profiles. It helps businesses in increasing their reach, presence, online visibility and also search engine rankings. The search engine rankings is further enhanced when a business website is listed on various profile creation sites. With profile creation, one can also get a good amount of do-follow backlinks from high authority profile creation sites. Moreover; Profile creation is also considered as one of the best off-page SEO activities that gives instant results. Apart from profile creation, following are the other off-page SEO activities that one can opt for: Image submission sites. Blog submission sites. Article submission sites. What are the benefits of profile creation sites? 1.Do-follow backlinks. The first and foremost benefit of profile creation sites is that they give do-follow backlink. Yes, the majority of these sites wi

Earning links back to your website has become one of the most important aspects of SEO, so it’s no surprise that websites will do anything to “earn” these almighty links. Whether it be utilizing black hat SEO tactics, overtaking the comment section of an article, or going crazy with the guest posting, more and more content is starting to look blue. So what happens when you visit a forum? Will including a link back to your website really make a difference in terms of SEO when you’re dealing with a forum? Will a Forum Link Help Your SEO Efforts? For those who are unfamiliar, a forum is essentially a website or a section of a website where visitors can post questions and then receive answers from those visiting the forum. Most websites will break up the forum into different topics so that it’s easier to navigate, and in many cases a moderator will review the comments before they go live. When it comes to links, some moderators allow them, others don’t allow them, and most will only allow